Book Size is 5.5″ x 8.5″

What “SECRETS FROM THE STREET” delivers and doesn’t.

Four separate interests are addressed; independent manufacturers reps, salaried reps, manufacturers (principals) and rookie salespeople. All four are presented specific to their nature, yet are woven together so all aspects are pertinent to the reader.
“Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everything I learned is explained in my book, it’s a jump-start to profitability”.
Reading Walt’s book may give pause to reps going out on their own; however, they need to know what to expect and what it takes to make it. To that end, the first chapter introduces situations an industrial rep is likely to encounter. “I appeal to reps to abide by my “take-it-to-the-bank” experiences. What’s written is the way it is, no pomp or empty promises”.
Success depends upon building a growing customer base. To achieve that result Walt’s prospecting technique delivers a proven methodology to uncover new customers, qualify their potential and locate key decision makers your competitors won’t know exist. A chart makes it easy to follow.
“Secrets” IS NOT a dissertation of redundant data, analytics or pointless definitions. Those characteristics are deficient for developing customers, impractical for seasoned industry salespeople and inadequate for beginners.
Walt’s knowledge stems from a forty + year sales career, nothing herein is second hand. “Secrets From The Street” is aimed at selling products, and materials to manufacturing, the construction trade, service industries, industrial distribution and its network of dealers and related industries. Selling to a wide-ranging market, Walt’s product spread as an independent rep, afforded him insight in industry few have to deliver in a book.
A supplement, “Take A Manufacturers Agent To Market”, is included in “Secrets”, and available separately as an e-book. Using Walt’s “conditions-for-success” and a fair written agreement, manufacturers will create quality relationships with reps. There’s a free sample agreement you can print from this website.
Who Needs To Read This Book? “Secrets From The Street” is for everyone who has ever wondered about outside sales in industry. It’s for the rookie and experienced salesperson; the eager beaver and the beleaguered. It’s for those who question how things went wrong after following scripted dialogue from a sales book, and it’s particularly for outside salespeople who don’t have a clue how to pick themselves up after useless motivational jargon wears off.