Book Size is 5.5″ x 8.5″

What “SECRETS FROM THE STREET” delivers and dosen’t.

Four separate industrial interests are addressed; independent manufacturers reps, salaried reps, manufacturers (principals) and rookie salespeople. All four are presented specific to their nature, yet are woven together so all aspects are pertinent to the reader.
“Secrets” give the independent rep tools to start, acquire reliable product lines, grow your business and everything in between. “Early in my career I took the leap as an Independent Rep (Agent) and grew to a multi rep agency. Everything I learned is explained in my book, it’s a jump-start to profitability”.
Success depends upon building a growing customer base, to achieve that result Walt’s “Secrets From The Street’s” prospecting technique delivers a proven methodology to uncover new industry customers, qualify their potential and locate key decision makers your competitors won’t know exist. A chart makes it easy to follow.
“Secrets” is not a dissertation of redundant data, analytics or pointless definitions ill-suited for active industry salespeople and inadequate for beginners, particularly those initiating sales on the street.
Walt’s sales expertise stems from a lifelong sales career in industry, nothing herein is second hand. His acumen within industry includes manufacturing, the construction trade, industrial services, everything connected and implied; plus sales to-and-for industrial distribution and its vast network of dealers and distributor. Selling wide-ranging industrial categories requires a background few have to deliver in a book.
Reading Walt’s book may give pause to reps going out on their own; however, independent and salaried reps need to know what to expect and what it takes to make it. To that end, the first chapter introduces situations an industrial rep is likely to encounter. “I appeal to reps to abide by my “take-it-to-the-bank” experiences. What’s written is the way it is, no pomp or empty promises”.
A supplement “Take A Manufacturers Agent To Market”, is included in the book “Secrets From The Street”, and available separately as an e-book. Using Walt’s “conditions-for-success” and a fair written agreement, manufacturers will create quality relationships with reps.
Who Needs To Read This Book? “Secrets From The Street” is for everyone who has ever wondered about outside sales in the world of industry. It’s for the rookie and seasoned salesperson; the eager beaver and the beleaguered. It’s for those who question how things went wrong after following scripted dialogue from a sales book, and it’s particularly for outside sales people who don’t have a clue how to pick themselves up after useless motivational jargon wears off.